COVID-19 has been the most challenging time ever for the restaurant industry. Unfortunately, for many, these circumstances will be the reason doors will close permanently, with former employees and owners left only to reflect on the devastations and how it could have been different. For The Chopped Leaf brand, franchisees, along with the operational team, went back to the drawing board. If we were going to make it out of the pandemic with an “open” sign on our doors, new operational strategies needed to happen. And fast.
The challenges in 2020 demonstrated the determination, mental strength, patience and perseverance of the team behind the brand. Being transparent, innovative and fluid with change was crucial. And while each of us look forward to life post-pandemic, the lessons taught by this crisis have led to new strategic implementations and methods of operations that will live well beyond 2021. Being a part of a team committed to success in a time of such uncertainty has given us a sense of pride stronger than ever.
Food Fit to Travel
Maintaining the level of freshness customers love and expect when dining at Chopped Leaf restaurants became crucial, including a shift in the business model to focus on online ordering. In order to satisfy that level of standard, operations within the 4-walls had to explore new efficiencies. From how ingredients inside take-out containers were placed, and keeping the dressing separate, we ensured the food was of the highest quality as it was delivered quickly through third-party partners, thus maintaining its quality through travel.
Transparency and Communication
From the very beginning, the Chopped Leaf’s commitment to communicating transparent, honest, up-to-date information was declared. The relationships each restaurant maintained with their community was extremely important. With in-person interactions being limited, the brand had to quickly adapt to new methods of digital communication and virtual interaction.
From e-newsletters, digital advertising, a heightened presence on social media and communications through the website, The Chopped Leaf’s virtual community became the new way information was shared, collected and engaged with. Sharing updates on policies, procedures, health and safety measures, as well as new products and menu items, kept the brand top of mind for existing and potential customers.
Patios
Outdoor dining and innovative patios became critical in areas where indoor dining was prohibited. Franchisees made quick and efficient decisions to create a comfortable, inviting environment for people to enjoy their meals. The inclusion of outdoor dining space will be a long-term strategy for many Chopped Leaf franchisees – it is an additional way to create an enjoyable, unique experience for guests and can ease the congestion inside the restaurant.
A Work Environment Focused on Your Well-being
The health and safety of each Chopped Leaf team member was equally as important to the commitment we have taken to protect every customer. Each Franchisee encouraged a supportive, encouraging working environment with a shared respect. In times of such stress and uncertainty, the Chopped Leaf’s mandate to make everyone feel good remained our priority. With the post-pandemic world on the horizon, one thing remains certain: Chopped Leaf’s goal of maintaining a diverse, healthy atmosphere where employees feel safe, supported and welcome.
Would you like to learn more about becoming a Franchisee with The Chopped Leaf? Just click on this link and we will be in touch.
